People are aware of the multiple values of migratory species and their habitats and migration systems, and the steps they can take to conserve them and ensure the sustainability of any use.

 

Note: “Awareness” here is intended to be more than passive, and to include positive support and engagement at political levels, as well as among the public. It includes awareness of the values represented by the phenomenon of migration itself. The values concerned may be socio-economic, including cultural, as well as ecological.

 

Expected result

This target does not in fact define a change, but looks instead simply for an (undefined) level of awareness to exist.

Awareness, support and engagement generate the levels of understanding and appreciation that are necessary conditions for changed behaviours by individuals, and for democratic mandates to governments for changed policies in society. It is implied that these changes are necessary to achieve the other targets in this Plan.  The implication therefore is that Target 1 seeks higher and more widespread levels of awareness, support and engagement in 2023 than existed in 2014.

  • Several aspects of this change would be expected, according to the target:
  • Greater awareness by any one individual or group than before (“depth”).
  • Awareness being widespread among more people than before (“breadth”).
  • The content of the awareness to include the multiple values of migratory species and their habitats and migration systems.
  • The content of the awareness to include also the steps people can take to conserve migratory species and ensure the sustainability of any use.
  • Awareness apparent among individuals.
  • Awareness apparent at the level of institutions.

 

A - Outreach, promotion and uptake of the Plan

  • CMS Communication Strategy (under development)

B - The delivery framework